The Validation.Run Blog

Digital strategy, growth, testing systems and market validation.

Helping brands escape marketing overwhelm, clarify next steps, and reach their target audience. Come along for the journey as I build my own funnel from scratch. I’ll show you how, as I do it myself. Hit me up with any questions. Cheers!

Posts

Smart Companies Are The Next Step Of AI

News at Validation.Run Remember when we had smart everything? Smart phones, smart TVs and even smart fridges. That last one didn't pan out. I guess nobody wanted their fridge connected to the internet. But smart TVs are now ubiquitous and smart phones changed everything. Smart companies are the next frontier. It's what I'm seeing on the horizon by integrating business with 'AI brains' already seeded with growth strategy context. I've build a growth agent in Claude and the experience has been...

22 days ago • 1 min read

AI Learnings (so far)

News at Validation.Run AI Learnings (so far) Hey everyone, I've been learning a lot about implementing AI for work lately. Let's go beyond the usual research queries and drafting content. I'm talking about building a growth strategy agent to sync with Notion (where all my work lives) to create a Growth OS or AI-supported growth engine. It's name is Hugo, by the way. In honor of Hugo Weaving for his stellar portrayal of Agent Smith in The Matrix. He's no-nonsense by definition. I'm teaching...

3 months ago • 4 min read

Measure demand before committing capital

News at Validation.Run Measure demand before committing capital If you’re ignoring demand testing, you’re a champion of inefficiency. De-risking is the name of the game: especially for product teams, heads of innovation and folks responsible for portfolio companies. Read on to look at some of the data illustrating the downside and what I'm doing about it. Right now we’re in uncertain times. Mass layoffs are happening left, right and center. People and brands are reluctant to spend. This...

5 months ago • 1 min read